Operational program TECHNOLOGY AND APPLICATIONS FOR COMPETITIVENESS

Based on an application for support from the Operational Program TECHNOLOGY AND APPLICATIONS FOR COMPETITIVENESS, it was decided to provide a subsidy for the implementation of the FAVEA project at the international trade fair VITAFOODS, registration number CZ.01.02.01/04/23_017/0002710, priority name Development of Entrepreneurship and Competitiveness of SMEs.

Project description:
The aim of the project is to strengthen the position of FAVEA on the global market and present it as a company with great innovation potential and its own technological solutions. This is also a unique opportunity to test FAVEA's business skills in international negotiations, determine marketing readiness and strengthen its competitiveness. Thanks to the project, not only will existing employees be retained, but also new ones will be recruited with regard to the development and growth of the company and its activities.

Project objectives:

The entire project is implemented in the segment of nutritional supplements, food technologies, health, food and wellness industries. Participation in the international trade fair VITAFOODS 2024 will allow FAVEA to connect with professionals, manufacturers, distributors and experts in the field of nutrition and health so as to pass on important information and share knowledge about the latest trends and innovations in these sectors. The food supplements segment is very diverse and is undergoing constant development, as the issue of health and a healthy lifestyle is increasingly being discussed and debated in society. Innovations in this sector are key to maintaining competitiveness and offering customers and key business partners premium products, both in terms of technological processing and the quality of input materials.

Expected results:

Thanks to active participation in the international trade fair VITAFOODS 2024, FAVEA will gain strategic business contacts and links to key global players in the field of highly innovative food supplements. During the trade fair itself, FAVEA will present the latest news and technological innovations. Feedback from both the lay and professional public is also desirable and it is necessary to find out which services and products are of greatest interest, both in terms of technological processing and in terms of the product composition itself, in terms of the use of input materials/raw materials. These are important incentives that initiate change in the form of more significant investments in research and development activities, increasing the attractiveness of the product itself in the form of offered high-tech forms of packaging of the final product, streamlining production/technological processes, investments in improvers, or possibly new technologies that will speed up the process and reduce production lead time. Thanks to contacts and new business opportunities, a number of interesting development formulations will be created that will be presented internationally and ensure greater awareness of FAVEA not only among European but also global companies. A unique opportunity for FAVEA to compare itself with global players and determine the competitiveness of the final product.

THE PROJECT IS CO-FINANCED BY THE EUROPEAN UNION.